“Recognizing the need is the primary condition for design. Great design begins with understanding the user—their needs, their habits, their emotions. It is not about making something look good; it’s about making something work beautifully. Simplicity is not the lack of complexity, but the careful organization of it. As a designer, I strive to create solutions that are intuitive, purposeful, and human-centered, because the best designs are those that improve lives without demanding attention.”                      — Charles Eames